Without exception, any magazine these days seems to be experimenting with becoming the carrier of an interactive digital layer of augmented reality content. The technique is enabling a lot of new possibilities and even a radical shift in the use of our physical surroundings, be it the 3D public space or the 2D commercialised printed space. This shift is changing the dynamics between official publishers, readers and a growing group of unofficial parasite publishers. Anyone can speak out in the new public "AR" space, as is tellingly demonstrated in a new experiment by artist Sander Veenhof
, co-founder of the Manifest.AR
artist collective, best known for their uninvited augmented reality group-show
on 6 floors of the iconic MoMA museum in NY. His latest creation is generating coverstories on the covers of magazines. When launching the "Coverstories" channel in the Junaio augmented reality browser, dynamic vision-based augmented reality is used to let the magazine covers become social, with each other! Follow the instructions, and try it yourself on any set of covers. Coming soon: the opportunity to add your own story, published on all covers of all magazines in the world. It's a good showcase demonstrating the potentially big audience for augmented reality in the future.